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Wilderness Equipment

The story of WE's beginnings has much in common with those of many worldwide outdoor brands. The ingredients have frequently been the same - young people, little money, a passion for what we then called 'rope and rucksack' pursuits, a critical eye for design and quality, and an incurable need to be making things. What is interesting is that for WE it all came together in the south-western corner of the flattest and driest inhabited continent on earth, some would say, the farthest outpost of western civilisation.d